GROUNDWORK
Artist Press Kit
Produced by Untellable Movement Theatre and Cameo
Thank you for being part of Groundwork.
This press kit is designed to make it easy for you to share the festival with your audiences. The more we amplify this work collectively, the stronger the dance community becomes.
Please feel free to copy, adapt, and personalize the language below.
We encourage artists to:
share at least two social media posts
share one story
send one email or newsletter mention
tag fellow artists and Untellable Movement Theatre
Groundwork succeeds when we promote it together.
FESTIVAL INFORMATION
Groundwork Dance Festival
Produced by Untellable Movement Theatre and Cameo
Dates: April 11–12
Location: LSPU Hall
Tickets available: April 1
Festival passes and individual tickets available.
ABOUT GROUNDWORK
Groundwork is a two-day festival of dance and movement-based performance produced by Untellable Movement Theatre and Cameo.
Built on an ethically non-curated model, the festival invites artists to share space rather than compete for it. Groundwork prioritizes community, artistic autonomy, and the belief that a thriving dance ecology requires many voices.
In a time when opportunities for artists can feel limited, Groundwork operates from a different premise: there is room for all of us.
By bringing artists and audiences together in one place, the festival offers a chance to experience the diversity of movement practice happening in our province today.
ABOUT UNTELLABLE MOVEMENT THEATRE
Untellable Movement Theatre creates and produces professional dance and movement theatre that connects artists and audiences in unexpected ways.
The company focuses on innovative performance, collaborative creation, and making movement accessible to a broad public. Untellable’s work often explores interdisciplinary approaches and community engagement, prioritizing artistic process as much as artistic product.
Through performances, residencies, and festivals like Groundwork, Untellable Movement Theatre aims to strengthen the visibility and sustainability of dance in Newfoundland and Labrador.
KEY MESSAGES
Artists may find the following points helpful when describing the festival.
Groundwork is:
a celebration of dance and movement practices
built on community
designed to increase visibility for local artists
an opportunity for audiences to experience diverse movement practices in one weekend
an experiment in collaborative festival-making
SOCIAL MEDIA TOOLKIT
Tag us on Social Media:
@UntellableMovementTheatre
#GroundworkDanceFestival
SHORT CAPTION
I’m performing in Groundwork, a two-day dance festival produced by Untellable Movement Theatre and Cameo.
This festival brings together movement artists from across the community for a weekend of performances and shared audiences.
INSTAGRAM STORY IDEAS
Artists can share:
rehearsal clips
behind-the-scenes moments
performance previews
reminders about ticket sales
Example story text:
"Rehearsing for Groundwork Dance Festival this weekend. Come see what we’ve been working on."
"Two days of dance, movement, and performance. Join us at Groundwork."
EMAIL / DM/ NEWSLETTER BLURB
Subject: Join me at Groundwork
I’m performing in Groundwork, a two-day dance festival presented by Untellable Movement Theatre and Cameo.
The festival brings together movement artists from across the community to share work and connect with audiences over one weekend.
If you’d like to see what dance in Newfoundland and Labrador looks like right now, I would love to see you there.
https://www.untellable.ca/groundwork-dance-festival
VISUAL ASSETS
Included in this press kit:
Festival logo
Groundwork artist images
Artists are encouraged to use these images when promoting their performances.
HOW WE GROW THIS TOGETHER
Groundwork is built on collective effort.
Every artist has their own audience, and when we share those audiences with one another, the entire dance community grows.
Thank you for helping make this festival possible.